Endwell, NY – At the annual Credit Union National Association (CUNA) Marketing and Business Development Council Conference, Visions received a 2023 Diamond Award in the Financial Education category.
CUNA's Diamond Awards, representing the pinnacle of credit union marketing and business development, honor credit unions in 35 categories, ranging from direct mail to website marketing to video and radio commercials to social media. Judges evaluated entries based on strategy, design, production, creative concept, copy, communication, and results.
The award recognized Visions for their creative strategy and marketing of the Financial Wellness Bootcamp member contest, which ran for nine months and concluded in March of 2022. The contest highlighted many of Visions' free financial wellness resources and tools that helped to assist the four contestants pursue financial goals. Using social media and a custom website, Visions shared periodic updates as contestants met monthly with a designated branch champion, engaged with financial wellness coaches, and even had virtual one-on-one meetings with President/CEO Tyrone Muse. Ultimately, the participants received cash prizes up to $10,000.
"The Diamond Awards showcase the best of the best in credit union marketing and business development initiatives," said Marella Nardotti, Diamond Awards chair and chief marketing officer at NextMark Credit Union. "They recognize innovation and creativity, while tying in impact on organizational profitability, growth, and brand awareness."
This year's Diamond Awards competition received over 1,200 entries. In total, 159 credit unions received awards. This year's top award winners are listed below.
- Best of Show – SAFE Federal Credit Union, Sumter, SC
- Best Use of Humor – Notre Dame Federal Credit Union, Notre Dame, IN
- Carat Award for Greatest Impact – MY Credit Union, Bloomington, MN
- Clarity Award for Most Sentimental – MY Credit Union, Bloomington, MN
- Color Award for Brilliant Use of Art – TRUE Community Credit Union, Jackson, MI
- Cut Award for Most Edgy – TAPCO Credit Union, Tacoma, WA
About CUNA
Credit Union National Association (CUNA) is the only national association that advocates on behalf of all of America's credit unions, which are owned by 120 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions. For more information about CUNA, visit cuna.org. To find your nearest credit union, visit YourMoneyFurther.com.
About CUNA Councils
CUNA Councils is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovation to foster professional development for our members while advocating for the overall success of the credit union movement. There are eight CUNA Councils with a network of more than 8,000 credit union professionals. For more information, visit cunacouncils.org.
About Visions
Visions Federal Credit Union is a nonprofit financial institution completely owned by its members. Established in 1966, Visions proudly serves over 250,000 members in communities throughout New Jersey, New York, and Pennsylvania. Services include banking as well as auto, home, personal and business loans.
Ref: Visions FCU press release, 2023.
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