Endwell, NY – At the annual Credit Union National Association (CUNA) Marketing and Business Development Council Conference, Visions received a 2023 Diamond Award in the Financial Education category. 

CUNA's Diamond Awards, representing the pinnacle of credit union marketing and business development, honor credit unions in 35 categories, ranging from direct mail to website marketing to video and radio commercials to social media. Judges evaluated entries based on strategy, design, production, creative concept, copy, communication, and results. 

The award recognized Visions for their creative strategy and marketing of the Financial Wellness Bootcamp member contest, which ran for nine months and concluded in March of 2022. The contest highlighted many of Visions' free financial wellness resources and tools that helped to assist the four contestants pursue financial goals. Using social media and a custom website, Visions shared periodic updates as contestants met monthly with a designated branch champion, engaged with financial wellness coaches, and even had virtual one-on-one meetings with President/CEO Tyrone Muse. Ultimately, the participants received cash prizes up to $10,000.

"The Diamond Awards showcase the best of the best in credit union marketing and business development initiatives," said Marella Nardotti, Diamond Awards chair and chief marketing officer at NextMark Credit Union. "They recognize innovation and creativity, while tying in impact on organizational profitability, growth, and brand awareness."

This year's Diamond Awards competition received over 1,200 entries. In total, 159 credit unions received awards. This year's top award winners are listed below.

 

  • Best of Show – SAFE Federal Credit Union, Sumter, SC
  • Best Use of Humor – Notre Dame Federal Credit Union, Notre Dame, IN
  • Carat Award for Greatest Impact – MY Credit Union, Bloomington, MN
  • Clarity Award for Most Sentimental – MY Credit Union, Bloomington, MN
  • Color Award for Brilliant Use of Art – TRUE Community Credit Union, Jackson, MI
  • Cut Award for Most Edgy – TAPCO Credit Union, Tacoma, WA
     

About CUNA

Credit Union National Association (CUNA) is the only national association that advocates on behalf of all of America's credit unions, which are owned by 120 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions. For more information about CUNA, visit cuna.org. To find your nearest credit union, visit YourMoneyFurther.com.

About CUNA Councils

CUNA Councils is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovation to foster professional development for our members while advocating for the overall success of the credit union movement. There are eight CUNA Councils with a network of more than 8,000 credit union professionals. For more information, visit cunacouncils.org.

About Visions

Visions Federal Credit Union is a nonprofit financial institution completely owned by its members. Established in 1966, Visions proudly serves over 250,000 members in communities throughout New Jersey, New York, and Pennsylvania. Services include banking as well as auto, home, personal and business loans. 
 

Ref: Visions FCU press release, 2023.
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News Articles

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  • Visions Plans New Branch Near Syracuse University

    Visions will be opening their new branch at 145 Marshall St., located along the northern edge of Syracuse University’s campus. The branch, which is expected to open later in 2026, will be Visions’ third branch in Onondaga County. In addition to regional branches in Westside Syracuse and Cicero, they offer comprehensive financial services in a three-state footprint in New Jersey, New York, and Pennsylvania and serve more than 250,000 members in all 50 states and around the world.

  • Visions’ Promotes Derek Garcia to Vice President/Chief Retail Officer

    As CRO, Garcia is responsible for ensuring a holistically positive experience for all Visions members, as well as for their 300+ Branch and Contact Center employees. Garcia’s role provides a panoramic view of the larger cooperative through the perspective of these member-facing teams and requires an intimate understanding of how employees’ needs interact with members’ needs. Alongside member feedback, a large part of Garcia’s role has to do with employee feedback. “It’s important to remember that it’s not my voice, but the voice of the people I serve.”

  • Visions Hosts 60th Annual Meeting

    Three directors were elected to Visions Federal Credit Union’s Board of Directors at its 60th Annual Meeting, held at Visions Headquarters in Endwell, NY. Joseph Lau was elected to a three-year term and Jill M. Bennedum and James J. Lewis were re-elected to three-year terms on the Board. At a special reorganization meeting held immediately following the Annual Meeting, the Board re-elected Christopher H. Marion as Chairperson, Mary C. Robinson as Vice Chairperson, Denise B. Stoughton as Treasurer, and Kelly A. Roche as Secretary of the Executive Committee. The Board appointed Charles R. Sebuharara as Associate Director.

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